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Frequently Asked FAQ's

Cromwellcorp.com

Frequently Asked Questions



Q. What kind of experience do I need?
A. You have to be a hard worker, and be able to motivate people, and treat your customers like family (if you like your family). We will take care of teaching you the rest of the business.

Q. How important is the location?
A. Many times my clients have told me that they have the perfect location, and it’s only a couple of miles from home. 9 times out of 10 the location is worthless. Over my 33 years in the restaurant business, one of the things I have learned is you can put a good operator in a good location, and they will make it. Put a good operator in a bad location, and they probably won’t make it. I have seen sub par operators go into good locations, have trouble making it, that operator is replaced with a good operator, and low and behold it’s a successful location!

Q. How much money do I need?
A. This is a difficult question to answer without knowing what your idea of the concept you like is. Typically you can finance with a bank loan with 20-35% of the total project cost in cash. Furniture, fixtures and equipment can cost anywhere from about $25,000 for a kiosk up to $110,000 depending on the level of service you want to provide, and what size restaurant you want to run.

We have experience with kiosks that take up less than 50 square feet, to full service restaurants occupying as much as 8000 square feet. Projects can be $150,000 to $1,000,000 or more depending on the concept and the square footage of the location.

Q.I have a concept in mind, but I don’t have any food experience can you help me?
A. We have Chefs with Culinary School degrees to assist you and the necessary in house experience to design the restaurant around your concept. We already have concepts we have done that can be altered to fit your needs and your market.

Q. What about fees?
A. This depends on how many and how much of our services you need. We usually do a turn key job. In other words, we perform all of the functions you need from start to finish (getting you open). We are happy to discuss your ideas, just call us, that costs nothing.

Q. How long does it take to get into business?
A. If you have an existing location that has been a restaurant, you can be in business in 2-3 months. If you have a vacant space, plan on 6 months. If we need to look for a location, negotiate a lease, and do a build out, plan on about 9 months or more.

Q. Do you come to our location to train?
A. Definitely, this is the only way to help ensure your success. This can take 7-14 days depending on the complexity of the job. This does not include all of the training you will be doing by long distance. We generally train you and your employees at your location prior to opening. We have simplified our operations to the point that we can have you expert in operating your store in about two weeks of intense training. We also assist in hiring your key people if you like. All training is tied to a detailed operations manual, which means procedures will be easy to follow after we leave.

Q. How much space do we need?
A. Anywhere from 400 to 2500 square feet is typical. Smaller stores with limited service are generally found in dense urban, downtown locations, where walk up traffic is the main source of sales. In the suburbs we usually find spaces that are from 1500 to 2500 square feet.

Q. How much does the construction (tenant finish) cost?
A. Generally, it costs $60 to $100 a square foot. A little less for large locations, but if you are located in high rent districts, or unionized areas, construction could be much higher. This varies greatly with what we can negotiate with the landlord. If we find a space that was used for a restaurant before you, it could be significantly less. Old buildings generally require more fix up and cost more. “In line” spaces in suburban centers anticipate tenants such as us, therefore many of the services we need are already available.

Q. What about other costs?
A. There are costs such as advertising, licenses, utility deposits, uniforms, food and small wares inventory, local architectural (design), and working capital. These costs should be $10,000 to $30,000.

Q. How do we obtain the equipment?
A. We are equipment dealers; therefore we save you a great deal of money by buying at cost and having all equipment drop shipped directly from the factory to your location. We specify each item, arrange the logistics of shipping, and order all needed equipment. We will coordinate with the local contractor for the installation, and hooking up of the equipment.
View of Order Desk and Ceiling of Aspen
Two Customers Ordering at Bagel Restaurant
Group of Restaurant Customers
 
We look forward to personally talking with you.



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